15/02/01 - 09:00 - In: FASHION WEEK

IMG_4832Before the Whyred Fall 2015 show in Stockholm I had the pleasure doing a little interview with the designer Roland Hjort and take some quick backstage pictures. Enjoy!

IMG_4809How did you get started?

“Whyred started 1999 with the men’s collection and the women’s collection in 2000 – a new chapter for Scandinavian style.”

“The brand Whyred is – Contrasts, Heritage and Art, Music and Tailoring.”

Contrasts where the expected meets the unexpected in a nonchalant elegance. Heritage to make well made fashion inspired of classic and historical garments. Art, Music & Tailoring where a sophisticated mix of different art forms characterize the essence of the brand. This is Whyred!”

IMG_4829Signature look of Whyred?

“Parkas with a tailored suit, a masculine look.”

IMG_4835What’s been the inspiration for the Fall 2015 collection?

“Time will tell. Time; is the forth dimension and measure in which events can be ordered from the past through the present into the future. The Hourglass; unlike most other methods of measuring time, the hourglass concretely represents the present as being between the past and the future and this has made it an enduring symbol of time itself. Time is the fourth dimension, the hourglass is the symbol and time will tell…”

“The women’s collection is inspired by Edwardian Dandies fused with Teddy Girls style we’ve created a masculine look fused with Whyred’s heritage. By the mid 1950’s, Edwardian suits were readily available on sale in markets, as they had become unwearable by the upper class once the Teddy Boys had started sporting them. But even with lower wages than the boys, Teddy Girls would still dress up in their own drape jackets, Men’s pants, flats shoes, tailored jackets with contrasted collars and put their feminine spin on the Teddy style with brooches and elegant clutch bags.”

“For this season’s men’s collection we’ve glanced at some French surrealist poets who inspired the American “beats”. Inspired by the past and the nonchalant way the were dressed up in classic tailored pieces fused with a present progressive and functional design creates an interesting collection and a concept for the future.”

IMG_4815Your most memorable career moment so far?

“The Swedish fashion award “Guldknappen 2014” for Damernas Värld, but I do have many very good career moments since I started in 1989.”

IMG_4820Great style is?

“Simplicity and personality.”

IMG_5051What’s next?

“The international market.”


15/01/31 - 12:00 - In: INSPIRATION> SHOPPING

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I’ve been so busy this past week with Stockholm and Copenhagen Fashion Week, that I haven’t had any time to look at webshops! Just found these amazing pictures from Zara’s Spring Summer 2015 lookbook – now I just wish the store in Copenhagen would re-open soon!

Pics. via



15/01/31 - 12:09 - In: FASHION WEEK


A trend that is back for good is the cool vibes of the seventies! This was something that was repeatedly seen in Stockholm and again in Copenhagen! Baum und Pferdgarten presented their AW15 collection on Thursday during Copenhagen Fashion Week, which consisted of loose luxurious silhouettes in various patterns and materials! Here are some of my favorite looks!

Pics. via


15/01/30 - 10:50 - In: FASHION WEEK> MY OUTFITS



Yesterday in Copenhagen I was wearing a beautiful navy furry coat, a grey sweater with draping collar and wide legged pants. Thursday was a long day with many exciting shows – these picture were taken just before the Veronica B. Vallenes show at Hotel d’Angleterre.

Picture by Louise Veng from


15/01/30 - 10:18 - In: FASHION WEEK


Veronica B. Vallenes presented her AW15 collection at Hotel d’Angleterre yesterday in Copenhagen. This was just a perfect location for her elegant and casual collection. The colors were held in light beige, camel, burgundy, black and dark green while the fabrics varied between a mix of leather, suede and soft mohair – a very chic and elegant collection which I could see myself wearing!

Pics. via

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